Partnering with the PGA Tour for the 2022 FedExCup Playoffs campaign, I provided art direction, design and animation for an LED volume shoot of the FedExCup Playoffs trophy. Utilizing the vibrant brand colors of the three Playoff tournaments I designed several 3D environments for playback on the volume as well as dozens of 2D plates with branding and messaging to be captured in camera. These shots were then used to cut together a series of TV spots advertising the FedExCup Playoffs. I created previs tools including a mockup of the set to provide framing reference and plan camera shots before arriving on location. Over 120 deliverables were created at 8k resolution and 60 FPS in a two week period. Shot on location at VU Tampa Bay.

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